Hegemony

In the Marxist theory of Antonio Gramsci, the ways in which dominant groups win consent, maintain power and protect common class interests (wealth and ownership). They achieve this not through coercion but by manipulating the value systems of society, so that the view of the ruling elite becomes the world view. The media is seen as having a function in maintaining the status quo.

By | 2017-04-11T17:23:36+00:00 April 11th, 2017|