“A Journey to Media Literacy” is EAVI’s seven minute cartoon, designed to explain, in a fun and simple way, what Media Literacy is all about and why it is essential in order to live freely and participate fully in society.

A suggestion from Paolo’s three kids, who being unable to understand what their father did at work, came up with the idea of making an adventure cartoon to explain ML and thus Jack was born.

We follow Jack’s journey as he sets out on an adventure across the ocean to reach the island of ML. As in all good adventure stories our hero grows and learns through the challenges he comes up against: dangerous creatures, suspect pirates and tempestuous weather. The skills he develops coupled with the help and support from some friends along the way help make him confident and media-wise.

The cartoon is based on the findings of major European-wide studies on ML carried out by EAVI and its partners on behalf of the European Commission.

The key media literacy competences, the main issues and dangers to be aware of, as well as the positive possibilities and opportunities offered by media-use have been adapted into this exciting and accessible adventure story for all ages.

“A Journey To Media Literacy” – an adventure that will transform Jack and make him media-wise!