EAVI – the European Association for Viewers Interests – is an international non-profit organisation based in Brussels, aiming to enable citizens to engage competently with media so they can fully participate in democratic life. Established in 2005, EAVI was the first organisation to recognise the importance of media literacy and citizenship at a European level. Today, EAVI continues its mission by focusing on a wide range of areas, such as media and information literacy, digital media education, disinformation, artificial intelligence, electoral integrity, digital wellbeing, media pluralism and freedom, and more.

EAVI has always had two main objectives: first, to inform EU policy-making processes by ensuring the representation of citizens’ interests and acting as a bridge between citizens, stakeholders, and EU institutions; second, to equip citizens with media literacy skills and competencies necessary to navigate the ever-evolving media landscape by raising awareness of the media-related issues that impact their lives.

As a European civil society organisation, EAVI is currently involved in projects under the Erasmus+, Horizon Europe, and CERV programmes, such as Teachers 4.0 Digital, What-If, E-engAGEd, Information Matters, and more. EAVI develops and implements a wide range of activities in its areas of expertise, including research, dissemination, meetings with policymakers, drafting policy papers, organising debates and public events, coordinating capacity-building activities, and producing learning materials. Educational materials produced include articles, blog posts, infographics, research papers, campaigns, guides, toolkits, videos, cartoons, conversation series, online workshops, lesson plans, and more.

EAVI works in collaboration with research centres, universities, civil society organisations, and public and regulatory bodies across Europe, with a network spanning 27 EU Member States, 61 partner organisations from 25 EU countries, and 160 individual members acting as Media Literacy ambassadors globally. Moreover, EAVI is part of several international forums and networks focusing on European policies related to media and citizenship, while advising national government organisations and private stakeholders.

As an authoritative voice at the European level, EAVI has conducted four Europe-wide studies on behalf of the European Commission across 27 countries and 20 languages, establishing a comprehensive definition of media literacy and criteria for assessing media literacy levels in Member States, alongside reports, guides, and articles. EAVI has also organised several international conferences bringing together EU representatives, international institutions, and stakeholders from multiple sectors.

EAVI is also coordinating all the media literacy activities of the European Festival of Journalism and Media Literacy, Voices, including panel discussions, booths, awards, workshops, exhibitions, screenings, and more. The first three editions took place in Florence (March 2024), Zagreb (February 2025), and Florence again (March 2026), engaging more than 4,500 participants in-person.

EAVI is situated on Schuman Rond Point across from the Commission’s Berlaymont Building