Projects 2017-07-29T20:20:34+00:00

Projects and Initiatives


As part of its objective to promote media literacy, EAVI is constantly developing and implementing projects and initiatives.

EAVI projects focus on areas including full and active citizenship, democracy, social responsibility, media literacy and education.

To this end, EAVI has:

  • Created the cartoon series, “A Journey to Media Literacy
  • Organised EAVI BarCamp looking at media use for young people
  • Produced Cinelmotion TV programmes in Latin America
  • Launched a signature campaign to introduce media literacy in schools
  • Met with MEPs to advance media literacy in the EU agenda

EAVI regularly contributes to Public Consultations relating to the many areas relating to media literacy.

Most recently, it has responded to the call for consultations on the Audiovisual Media Services Directive 2010/13/EU (AVMSD). Organised by the DG Communication Networks, Content & Technology, the Consultation aims to establish which parts of the AVMSD should form part of the Regulatory Fitness and Performance Programme (REFIT). It will collate valuable insights and recommendations for future policies on media services.

EAVI’s Europe for Citizens funded project aims to create a counter-narrative to the mainstream media’s often negative representation of migrants and refugees in Europe. The website for the project is here.

EAVI’s video series “A Journey to Media Literacy&