EAVI Lauching Conference: Session 4    Advancing the European Viewers InterestsViewer participation, media accountability and media literacy  Lucca, Italy 22-23 October 2004 EAVI Development and Activities Projects and Networks - At the founding conference of the European Association   The European Association for Viewers Interests fills the institutional gap in representing viewers at European level. The main assumption – whether there is a need for a European association of this kind - has already been fully validated. To achieve its objective, EAVI could carry out a vast range of activities, therefore being very busy [...]

  EAVI Lauching Conference: Session 3    Advancing the European Viewers InterestsViewer participation, media accountability and media literacy  Lucca, Italy 22-23 October 2004  Media Literacy and Education in Europe - At the founding conference of the European Association   To improve entire television systems and defend viewers’ interests citizens need expand their competences and capacities. They have to acquire:a) critical awareness towards television messages;b) and the development of capacities for using and accessing the media.Specifically, these are the objectives of Media Education. There is an obvious need to unite viewer’s interests and Media Education in [...]

EAVI Lauching Conference: Session 2   Advancing the European Viewers InterestsViewer participation, media accountability and media literacy Lucca, Italy 22-23 October 2004 Media Accountability in Europe - At the founding conference of the European Association   According to the EAVI research, media "accountability", "responsibility", "responsiveness - or simply "transparency" - are concepts that are entering into the political agenda of many European countries. Broadcasters, regulators or self-regulated bodies are improving the formal and informal procedures used for listening to audiences interests and informing them about their activities: they are taking audiences into "account". These are [...]

  EAVI Lauching Conference: Programme   Advancing the European Viewers InterestsViewer participation, media accountability and media literacy Lucca, Italy 22-23 October 2004     Family picture at the founding conference of the European Association for Viewers' Interests   Programme 10.30 Welcome Coffee Welcoming Address 11:00 MARIALINA MARCUCCI, Executive Council, EAVI. Partner, Ultima - Lucca 11:10 LUCIANO MANCIOLI, President, Association of Industries of the Province of Lucca 11:20 ANDREA TAGLIASACCHI, President, Province of Lucca 11:30 CARLA GUIDI, Regional Counselor, Relations with Citizens, Tuscan Region Presentations Opening 11.45 UWE HASEBRINK, President, EAVI. Director, Hans Bredow Institute - [...]

  EAVI II International Conference on Media Literacy  Citizens and Media:The Role of Mass Media in Citizens’ Participation to Democratic Life A A Speakers A RENE ANDRIOPOULOU, Hellenic Audiovisual Center LUCA BORGOMEO, AIART, President PAOLO CELOT, EAVI, Secretary General GIUSEPPE CERBONE, ANSA, Amministratore delegato e direttore generale GIULIETTO CHIESA, European Parliament GIAN MARIA FARA, EURISPES, President GIUSEPPE FEYLES, Rete 4 - Mediaset, Director SEN. EMELINA FERNANDEZ SORIANO, Spanish Senate GIANPIERO GAMALERI, Università degli Studi Roma 3 SEN. MAURIZIO GASPARRI, Presidente gruppo parlamentare PdL al Senato ON. PAOLO GENTILONI, Responsabile comunicazione Partito democratico MARINA?, SAT 2000, [...]

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EAVI European Affairs Lobbying Activities The aim of lobbying professionals such European affairs consultants and European associations such as EAVI is to ensure a propitious and beneficial regulatory environment for their clients or members. EAVI, is a non-profit organisation and our aim is to protect and promote the interests of citizens at European Level. It is our objective to lobby for the well-being of EU citizens, the media users, and to ensure that their concerns do not go unnoticed amidst those of the commercial stakeholders in the media industry. EAVI aims to close the gap [...]

          Media Literacy Expert Group          T he Eu ropean Commission set up the ML Expert G roup in order to launch an initiative, as requested by the Parliament, on Media Literacy.  The aim of this group is to analyse and define media literacy objectives and trends, to highlight and promote good practices at European level and propose actions in the field. As such, working on the development of reliable means of assessing Media Literacy levels is fundamental. Issues around media literacy are highlighted, such as the importance of promoting the protection of children, young [...]