EAVI III International Conference: Citizens' participation in public life through media Madrid 25th and 26th November 2009 Senate House A Mr. Juan José Lucas, 2nd Vice President of the Spanish Senate, greets Ms. Franziska Kopfler (Council of Europe). Also in this picture: Matteo Zacchetti (European Commission). Mr. Juan José Luchas, 2nd Vice President of the Spanish Senate, greets Mr. Paolo Celot (EAVI Secretary General) Mr. Juan José Lucas, 2nd Vice-President of the Spanish Senate, greets Ms. Ulla Carlsson (Nordicom). Also in this picture: Samy Tayie (Mentor Association) Mr. Juan José Lucas, 2nd Vice-President of [...]

  EAVI III International Conference: Citizens' participation in public life through media Madrid 25th and 26th November 2009 Senate House A A Conclusions The role of media literacy is increasingly becoming central to civil participation. The role of the political class, of the media industry, and citizens themselves, has changed to the point that European and national governments must be prepared to respond to a growing requirement for media literacy. The aim of this Conference was to conceptualise the challenges, and the progression through and around them and to provide an opportunity for networking and [...]

  EAVI III International Conference: Citizens' participation in public life through media Madrid 25th and 26th November 2009 Senate House A A   Media Literacy Policies – looking towards the Spanish EU Presidency The panel main objective was to review the Media Literacy Policies that lies ahead the European political agenda. The panelists debated the immediate challenges that will take place in Europe in the context of the upcoming Spanish EU Presidency A   Andrea Millwood Hargrave, Oxford University   Elisenda Malaret, Consell de l’Audiovisual de Catalunya (CAC) Alberto García Ferrer, Secretary General of ATEI Alfonso [...]

  EAVI III International Conference: Citizens' participation in public life through media Madrid 25th and 26th November 2009 Senate House A A Children, Youth and the Media Children and youth are key players in the development of public participation and media literacy. Energizing participation through the media depends on young people and their behavior. Their future participation in the public sphere will depend on how the issue of media literacy will be addressed, or not. What is done at European level to strengthen and protect the participation of young people in the media? What risks [...]

  EAVI III International Conference: Citizens' participation in public life through media Madrid 25th and 26th November 2009 Senate House A A Media Education Media literacy is currently considered one of the key competences in the education curricula of many European countries. However, the pedagogical methods are still heterogeneous and not very effective. Young peoples' use habits are still not healthy, teachers are disoriented before the changes brought about by the TICs, educational authorities vacillate, and families do not truly understand media education. To see datails http://www.gabinetecomunicacionyeducacion.com/image/tid/378 To know the perspective of participants and their [...]

EAVI III International Conference: Citizens' participation in public life through media Madrid 25th and 26th November 2009 Senate House A A   Media and Power The media is the primary (if not the only) vehicle for the diffusion of political and economic self-interest, and the more media literate a society becomes, the less likely it is that individuals and groups will be seduced by fallacious information. The relationship between communication and power is well established. It has always been that those who control the flow of information and the form that it takes have always [...]

  EAVI III International Conference: Citizens' participation in public life through media Madrid 25th and 26th November 2009 Senate House A A {youtube}xX3jtiPfjwg{/youtube}   Juan José Lucas, 2nd Vice-President Spanish Senate Paolo Celot, Secretary General of EAVI  José Manuel Pérez Tornero, Professor and Director of the Communication  and  Education Office at UAB  Matteo Zacchetti, DG Information Society, European Commission   Vladimir Gai, Chief of Mdia and Civic Participation Section, UNESCO  Franziska Kopfler, Council of Europe Samy Tayie, Communication Specialist, Professor at the University of Caironand President of Mentor Association

EAVI III International Conference: Citizens' participation in public life through media Madrid 25th and 26th November 2009 Senate House International Institutions and Media Literacy This panel was concerned with the role of international institutions in the promotion of digital and media literacy, and its promotion through different strategies as one of the key factors of democratic development and the enhancement of an information society. The institutions are necessarily leaders in this area, promoting studies, alliances, initiatives and launching awareness and diffusion campaigns. All consider media literacy essential in fully developing the rights of citizens and [...]

  EAVI III International Conference: Citizens' participation in public life through media Madrid 25th and 26th November 2009 Senate House A A Active citizenship and participation through the media Citizen participation to public life has always, and will always, play a strategic role in preserving democracy. All speakers agreed that media literacy is a key component of civil participation. In this sense, the interests of citizens and their role in the political sphere must be analysed.How can citizens' participation be facilitated, regulated and fostered? What can be done by the media itself? Who are those [...]