Collection of Citizens Signatures EAVI in partnership with AIART have launched and carried out a signature collection campaign in order to present a "popular initiative" bill to the Italian Congress in 2010. This campaign aims to introduce Media Education as part of the school curricula. The concrete outcome of this initiative was the collection of 62 000 signatures across Italy supporting the initiative. This campaign has been tremendously successful, collecting 12 000 more signatures than was the initial objective. The initiative was presented by EAVI and AIART to the Information Society and Media Directorate General of the European [...]

  The CinELmotion project is designed to promote awareness and critical understanding while strengthening the links between European and Latin American cinema and it is targeted to young European and Latin American audience, teachers and students of cinema. CinELmotion was developed within the Media International Programme of the European Commission and is coordinated by EAVI in collaboration with the Iberoamerican Association of Educational Television (ATEI), MIZAR Multimedia, the Ministry of Innovation and Culture of the State of Santa Fe in Argentina, and Tevé Ciudad in Uruguay. The project has three main activities: Firstly, three television programs, with [...]

EYAG - Eavi Youth Advisory Group Young people speak for themselves! EAVI believes in the innovation and creativity that youth have to offer and has noticed that young people often do not have a voice in public debates and research activities. More experienced and established adults tend to be in the position to speak for them in conferences and hearings – “Young people think that, young people want this”. However, this approach neglects those who also have vital experience on youth and media issues, the youth themselves. When dealing with a topic such as media, in [...]

      EAVI is run by a small dynamic team based in Brussels. Many are the experts, volunteers and people who are collaborating with EAVI on a project-by-project basis. The EAVI team is multicultural and enthusiastic and each member brings his/her own special interest, experience and ability to the association. EAVI develops, coordinates and launches projects and civil society initiatives, enhances its existing network of players in the field, participates actively in studies and researches. From Brussels we also ensure the smooth running of daily activities, administration, ICT, communication, fundraising, calls for proposals, etc. [...]

Support EAVI Introduction EAVI, the European Association for Viewer’s Interests is a non-profit organization (AISBL) based in Brussels.  EAVI has established itself as a leader in media literacy for citizenship at the European level. EAVI’s ambition is to empower individuals to be more than passive consumers of media, but rather active engaged citizens of Europe who fully benefit from it. EAVI therefore focuses on a) Promoting full citizenship and media literacy and b) Engaging EU institutions raising awareness about and informing their activities. EAVI works closely with the European Commission, the UN Alliance of Civilizations, [...]

    EAVI's European Affairs   In 2015, EAVI will continue to represent citizens in the European sphere. EAVI aims to improve citizens’ access and use of media. In order to make a truly significant impact, we have decided to focus our energies to influence the main industry players and policy decision makers, by way of participation in expert groups, lobbying activities and by participating in international conferences. EAVI will review and disseminate the results of our most noteworthy projects for public and private bodies contributing to represent citizens interests through engaging media stakeholders, including [...]

  EAVI develops and implements projects that reflect the association's goals and objectives as well as its international dimension. We are constantly involved in several initiatives. As illustrating examples, among those recent are the EAVI’s by p “A Journey to Media Literacy”, EAVICamp in Modena, Cinelmotion in Latin America and a signature campaign for introducing media education in Italian schools. Generally speaking EAVI implements projects with of developing and promoting important areas such as active citizenship, democracy, social responsibility, media literacy and education.     Here is a selection of current and initiatives:       [...]

There is a painfully ironic dichotomy between the wealth of media available and the informed use that it is made by the citizens. While Europe’s populace may be informed that they live among a Media Society (rather than an Information Society!), it also appears that the principles of democracy are under threat – not from violent attack, but from apathy and passive disengagement. Because the media is so omnipresent in modern society, it is no longer simply an advantage to be media literate, but a debilitating disadvantage not to be. The more media literate a [...]