Sanne Blauw, journalist and statistician who holds a PhD in Statistics, exposes us to the biases hidden in the data and statistics that appear in the media. Basically, we can make a set of data say whatever we want it to say, we can ‘force’ them to serve any purpose and back up whatever we want to demonstrate. And consequentially, we can trick the audience into thinking that data (data! cold  numbers! something apparently objective and, right?) really mean what we want to demonstrate. Blauw warns us against the dangers of manipulating data and statistics: they can be authentic and come from reliable sources, but the way they are presented and the angle chosen to approach them can distort reality and distract from their real meaning.