We often hear that we live in a system that is called the attention economy. This means that our attention has become a good that has a value and can be sold. While advertisers acquire it at a given price they pay to the medium that achieves capturing our it, we usually give it away for free, or in exchange for entertainment and online interactions through the use of social media or traditional media. This very trade needs to be a conscious one; you need to know what you are gaining in exchange for your attention.

When you consume couch-potato balls, you’re giving your attention away for free, which is not worth it. Think about it, what do you gain when sitting in front of the TV for hours watching low quality programs? Now, this is obviously very subjective and we don’t want to be telling you which mediatic content is worth consuming and which isn’t, but try to think about it for yourself. Be aware of what you’re gaining from the content you’re consuming. Is it teaching you something that’s going to be useful on the long-term or is it designed to make you feel good during the consumption without ultimately giving you anything valuable?