EAVI Lauching Conference: Session 4 

Advancing the European Viewers Interests
Viewer participation, media accountability and media literacy
 

Lucca, Italy 22-23 October 2004

EAVI Development and Activities Projects and Networks – At the founding conference of the European Association

The European Association for Viewers Interests fills the institutional gap in representing viewers at European level. The main assumption – whether there is a need for a European association of this kind – has already been fully validated. To achieve its objective, EAVI could carry out a vast range of activities, therefore being very busy in the years to come. The aim of the session is to priotarise these actions and to discuss how a healthy development of the association can be guaranteed. A big challenge, will be the need to secure the necessary financial resources. Other aspects are related to the legitimacy to act on behalf of the viewers, to gain credibility in the long term and to professionally manage the European association. It is explored how this can be feasible.

Chairman: Marco RICCERI
Executive Council, EAVI
Secretary General, Eurispes – Rome

Presentation: Paolo CELOT
Secretary General, EAVI – Brussels

Session Paper prepared by Paolo Celot

Olivier BOUTTELLIS
European Policy Center – France

Bernard HENNEBERT
Consoloisirs – Belgium

Luis BOZA
Telespectadores Asociados de Cataluña – Spain

Esa YLIKOSKI
Kansan Radioliitto – Finland

Session Follow-up