Fake news is a type of hoax or deliberate spread of misinformation (false information), be it via the traditional print or broadcasting news media or via Internet-based social media. To qualify as fake news, a story has to be written and published with the intent to mislead in order to gain financially or politically. As such, intentionally misleading and deceptive fake news is different from obviously satirical or parody articles or papers such as The Onion. Fake news often employs eye-catching headlines or entirely fabricated news stories in order to increase readership and, in the case of internet-based stories, online sharing and Internet click revenue. In the latter case, profit is made in a similar fashion to sensational online “clickbait” headlines and relies on advertising revenue generated, regardless of the veracity of the published stories.