What are you eating through your screens?

The EAVI Food Menu

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Take the QUIZ!

What kind of media consumer are you?

Media dishes are an inseparable part of our everyday life. We consume them for our work, education, shop, leisure, and our daily information. But have you ever reflected on your media consumption? Do you follow a balanced and healthy media diet? What kind of media consumer are you? Take the quiz to find out! Just hit the "next" button to get started!

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We are what we eat. What is fed becomes stronger, which qualities and aspects of our humanity do we want to strengthen?

It is up to us whether we will change our perspective and decide to ”order” a media dish we will enjoy with ease of mind!

What is this campaign about?

The EAVI food menu is a reflection of media ingestion and consumption in the current reality, which seems to be as vital as our food consumption. The things we consume enter our brain, grow into thoughts, and later, they become a part of ourselves by affecting our mood and our ability to function. Similar to our diet, where unhealthy food choices lead to negative health outcomes, in the media world, ”harmful” choices lead to devastating results. The worth of each media dish is depicted with feelings (emojis) as these media ”dishes” are inseparably linked with our well-being. People are ”hungry” to consume these media and communication technologies, and sometimes they are unaware of the potential risks not only for them but also for the societies they inhabit. Some of them develop a full ignorant attitude, and some perceive too much information. However, neither will solve the problem. Not all the media ”dishes” are for us; they affect our health and well-being, our relationships, and our democracy. It is up to us whether or not we will change our perspective and decide to ”order” a media dish we will enjoy with ease of mind.

This food menu was created to inspire and raise awareness among all of us. It offers food for thought so that we will ask ourselves which path we want to follow. Media is significant for the functionality of our societies, and so are we as individual citizens. In these times, we need to come to the fore to deal with the things that affect our democracy. In the end, hopefully, we will all be prepared to deal with several situations in our current media reality.

Things we should keep in mind…

Everything that comes to us from a screen enters our body and mind through our senses, we are touched by it. Therefore, everything that we consume online can be considered like food that our body ingests. Certain things are wholesome and healthy for us, others instead are toxic and make us unwell.

A fruitful conversation, an inspirational speech, or a fun game with others can be nourishing. However, being exposed to hate, conflicts, and manipulation can make us depressed and anxious. For a social animal like we are, communication is essential, it can create important social bonds, help us develop and learn new things but it can also be a poison, rendering us passive and easily influenced. Certain media-food feeds our anger, anxiety, and despair, others nourish our consciousness, ethics, and sense of connection. Can we taste the difference?

We can perhaps all agree that any kind of food must be consumed in moderation. If we swallow images, sounds, ideas, and emotions without any limits we may well suffer from indigestion and overwhelm. We could instead choose to be aware of what exactly is being consumed and how much, which ingredients are used and where they come from, who is the producer and what are their intentions, and of course, at the end of the day what is the price we have to pay?

Likewise, when we interact, write and post on social media, we are responsible for the dinner we offer our friends. Are our actions nurturing & of benefit to others? Can we foster an environment of care and avoid harm? Can we act knowing that what we do and say matters?

We all know that some food is difficult to avoid, through advertising and propaganda we are exposed to the stuff every day. For society as a whole, more considerations need to be given to the pollution of our information food chains. Who is at the origin of these food chains? What are they wanting?