EU ARTIFICIAL INTELLIGENCE ACT: NEW RULES
Artificial intelligence is the next industrial revolution. Its proliferation and gradual improvement will profoundly change our economy and daily lives. However, as AI tools become more powerful and efficient, their potential negative impacts raise concerns among institutions and the need to regulate them. The European Union has established itself as a pioneer in governing this new field. On March 13, 2024, the European Parliament approved the Artificial Intelligence Act (AI Act), which lays the foundations for regulating the use of AI in the EU. It is the first legal framework for the development [...]
Mind the Surprising Media Mechanisms Influencing Voting Preferences
Remember the last time you went to vote. Remember how you took the ballot and entered the voting booth with the candidate you long before settled upon firmly fixed in your mind. Or did you decide right there, on the spot? Or perhaps you changed your mind in fractions of a second before the vote stamp touched the ballot? Whether your vote results from careful deliberation and well-pondered expression of your political will or arises from a spontaneous last-moment decision, our minds can sometimes trick us into making decisions we are not fully aware [...]
The EU’s Approach to the Evolving Threat of Disinformation
The current availability of mass information has given us great benefits, including increased global connection and broad access to different viewpoints. With information readily accessible at our fingertips, knowledge is widespread and access to information is democratized. However, tools like the internet have also created new and evolving technological vulnerabilities, a process that can potentially damage democratic structures and human rights. The threat of disinformation has taken the spotlight recently, as technological advances in social media platforms and AI are rapidly developing. In the study “The impact of disinformation on democratic processes [...]
Some Reflections about Journalism and Media Literacy
Tapio Varis, professor emeritus As Tapio Varis will discuss further in Florence at the First European Festival of Journalism and Media Literacy, this paper is going to focus on several questions that need to be answered in order to discuss the topic: What do we think of journalism, and how is it connected with the media? We also need to ask what do we understand with media literacy and its future? The Western journalist schools traditionally analyze the journalistic media in three groups: -Mainstream media have opinions, viewpoints, slant, bias, partiality [...]
Parenting in the Digital Age
The rise of digital media has quickly altered the way parents and children communicate, entertain themselves, gather information, and navigate daily life, especially during exceptional circumstances such as the COVID-19 pandemic. In today’s world, even very young children are regular users of smartphones and tablets, introducing new challenges to parent-child relationships and the parental role. Researches indicate that both young and teenage users encounter challenges in locating, organising, and assessing information, as well as managing their online privacy and ensuring personal safety. Therefore, parents play a crucial role as the primary guides for children's [...]
The Increasing Importance of Digital Well-Being in an Evolving Technological Environment
While digital tools make our lives easier in many aspects by providing conveniences, extensive research consistently highlights the adverse effects of their excessive usage on individuals' physical and psychological well-being. It is argued that digital media users face a growing challenge in managing the overwhelming amount of information and social interactions available to them throughout the day. The need for specific skills has risen to effectively direct digital stimuli towards personal goals, preventing issues like excessive multitasking, fragmented daily schedules, and overconsumption of new media. It is suggested that these adverse effects are [...]
The European Media Freedom Act: A Crucial Step Taken Towards Media Literacy
Independent media play a vital role in creating a public discourse, influencing public opinion, and ensuring accountability of those in positions of authority. It is considered as “a public watchdog” and “a key pillar of democracy. Therefore, the EU places significant emphasis on it and stands as a strong advocate for the existence of free and independent media on an international level. Simultaneously, there are growing concerns within the EU. The Commission has been closely monitoring these developments using tools such as the Rule of Law Report and the Media Pluralism Monitor. The [...]
Gender Representations in Media: The Importance of Media Literacy
In their article titled “Gender and Media Representations: A Review of the Literature on Gender Stereotypes, Objectification and Sexualization”, Santoniccolo and his colleagues argue that media representations may create certain sociocultural pressures, such as restrictive gender roles. Gender-based portrayals in media are still highly common, despite social and legal advancements in the field of civil rights. The importance of media in shaping individuals' beliefs, attitudes, and perceptions of gender has been extensively studied and well-documented. Numerous research endeavours consistently affirm the significant influence of media use on gender beliefs. Meta-analyses conducted over [...]
EAVI’s Pioneering Role in Advancing Media Literacy in the EU
At EAVI, we are pleased to observe that the Communication from the Commission dated February 2023, titled “Guidelines pursuant to Article 33a(3) of the Audiovisual Media Services Directive on the scope of Member States' reports concerning measures for the promotion and development of media literacy skills”, acknowledges the studies conducted by EAVI. These studies are referred to as useful resources to assist the Member States in evaluating media literacy levels. We appreciate the recognition of our efforts in contributing to the advancement of media literacy initiatives. Indeed, media literacy is an important subject [...]
The Threat of AI-Generated Disinformation to European Elections and Democracy
In view of the elections that will be held in 2024 in the EU and other parts of the world including the US and UK, there are various challenges to democratic processes as technological advancements are on the rise. It is argued that electoral periods and times of political crisis serve as fertile ground for the production and dissemination of AI-generated content, heightening concerns about the impact on public perception and democratic processes. Recent instances have demonstrated the alarming potential of AI to enable the production of deceptive narratives, with such disinformation finding [...]
