Protecting Citizens in a changing media landscape: strengthening media literacy in the revision of the Audiovisual Media Services Directive
28/04/2026 The role of the Audiovisual Media Services Directive in promoting media literacy The Audiovisual Media Services Directive (AVMSD) came into force in 2010 and governs the EU-wide coordination of national legislation on all audiovisual media providers, namely traditional TV broadcasts and on-demand services. The goals behind an EU-wide coordination of audiovisual media include providing rules to shape technological developments, creating a level playing field for emerging audiovisual media, preserving cultural diversity, protecting children and consumers, safeguarding media pluralism, combating racial and religious hatred, and guaranteeing the independence of national media regulators. The adoption of the [...]
Media Literacy and the AVMSD: From Nowhere to Here
EAVI's secretary general Paolo Celot on EAVI's campaign resulting in the European Parliament's vote to re-introduce media literacy to the Audiovisual Media Services Directive.
